Where Magazine

SAN FRANCISCO  March 1, 2014

Neighborhood Style Report: An Insider's Guide to Navigating the City's Distinctive Retail Zones

San Francisco doesn't pretend to be a fashion capital like New York of Los Angeles, but our tech-savvy, free-spirited city is home to more fashion bloggers per capita. You'll also find exceptional shopping here, from an impressive lineup of luxury flagships and department stores to indie and vintage boutiques. We recruited six local style icons to curate a guide to six of San Francisco's best neighborhoods for browsing and buying.

Jeanne Chan
The Blog: Shop Sweet Things shopsweetthings.com
Chan's upbeat and colorful lifestyle blog focuses on shopping and home plus family, DIY and city life.

Heroine: Shop for yourself and baby here. I like the nursery essentials and the local baby clothes. heroineboutique.com