7x7 Magazine

San Francisco January 1, 2013

2013 City Guide

SHOP Bernal Heights/GlenPark/Noe Valley

HEROINE (Noe Valley) 4100 24th St., heroineboutique.com

Ready to outfit yourself as the heroine of your own dashing narrative? Head to this boutique for women, babies and tots. Decorated with a vintage vanity and grand old cash register, Heroine resembles the sweetly feminine parlor of a retro-minded girlfriend. Kids clothes pinned to a clothesline overlook pretty dresses, cowl-neck sweaters, and a wicker carriage filled with shower-worthy gifts.